Rosemount Cycling Club Brand Guidelines

Please utilize this style guide to ensure proper and current use of the Rosemount Cycling Club logo, colors, and name. Club members may use the club’s brand and logo to promote the club, but they must notify leadership before use. Suppliers may only use the club’s brand and logo at the direction of club leaders. Use of the club’s brand and logo may not be used without prior written authorization.

Please contact us with questions about the club’s brand and use.

Logo Guidelines

This is the primary logo for Rosemount Cycling Club and is not to be manipulated in any way. The following pages contain approved variations of this logo. Please refer to the guidelines for color use, variations, clear space, minimum size and incorrect use cases.

The Rosemount Cycling Club logo should never be used inline within a block of text. When Rosemount Cycling Club is mentioned in the context of a sentence, never replace the text Rosemount Cycling Club with the Rosemount Cycling Club logo. When space is limited, the acronym RCC may be used in place of Rosemount Cycling Club. Do not use the acronym RCC in places where Rosemount Cycling Club isn’t the established brand.

Logo Assets

• Rosemount Cycling Club logo – red & black – large PNG 1000px by 385px

• Rosemount Cycling Club logo – red & black – small PNG 500px by 192px

• Rosemount Cycling Club logo – red & black – vector SVG

• Rosemount Cycling Club logo – all variations ZIP

• Rosemount Cycling Club logo – all variations vector ZIP

Profile Image or App Button

When the Rosemount Cycling Club logo is to be used in a branded setting, e.g. Facebook or Twitter pages, the shortened logo mark of the cyclist can be used. Do not use the shortened logo mark in places where Rosemount Cycling Club isn’t the established brand.

Logo Colors

The red and black multi-colored Rosemount Cycling Club logo should be used whenever possible. When the background has less than 50% lightness, the white logo should be used. In cases where a monotone logo is required, please use the monotone variation shown below.

When used with partner logos where competing colors are present, please use the monotone logo.

Light Background

Dark Background

Montone

Clear Space

Please give ample space around the Rosemount Cycling Club logo and any other graphic elements it is placed near. There should be equal distance given to all edges of the logo and other elements.

Ideally, give distance equaling half the logo height between the logo and other elements. At minimum, give at least one quarter the logo height of distance between the logo and other elements.

Minimum Size

The large Rosemount Cycling Club logo, which has the established date, should never be any smaller than 500px by 148px (5 inches or 12.7 cm wide). The established date should be large enough to be legible, otherwise it should be excluded.

The small Rosemount Cycling Club logo, which doesn’t include the established date, should never be any smaller than 100px by 30px (1 inches or 2.54 cm wide).

Please follow the same clear space rules at these smaller sizes.

Colors

It is important to represent Rosemount Cycling Club with branded colors to ensure a consistent experience across the brand. PMS colors should be used whenever possible when creating branded materials.

When faced with creating a co-branded asset, please choose one main accent color with a monotone pallet supporting it (white, black, shades of gray). Address this on a case-by-case basis as partners may require certain colors to be used in branded materials. As a rule of thumb, try not to use more than two accent colors in one asset to avoid visual clutter.

Kit

The Rosemount Cycling Club kit use the following five colors: black, red (PMS 485 C), white, grey, and yellow (PMS 136 C).